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Duc Trinh

The experienced UX/UI Designer

WeightWatchers - Acquisition and Conversion
Project Overview

To provide relevant content and offers to our consumers in order to facilitate in conversion and improve sign-ups.

Project Details

KPIs/Scorecard:

  1. Increase site conversion with qualified sign up by 20%
  2. Increase understanding of our product offerings such as B2B, Healthcare, meetings, online and online for men on our corporate homepage and interior pages 
  3. Increase search landing page conversion rate by 10-20%
  4. Increase percentage of traffic coming from organic searches by 20% 
  5. Increase traffic and conversion to the mobile microsite from x% to x%
Marketing Site Test Plans

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Research and Testing, Strategy, User Flows, Visual Design